How much does Video Mapping Projection Cost?
Understanding the Costs of Video Mapping Projection
Video mapping projection is an incredible tool for immersive storytelling, branding, and entertainment. However, one of the most common questions we hear is: “How much does a video mapping projection show cost?” Since pricing can vary widely depending on multiple factors, we decided to break down the costs to help both artists and clients navigate this dynamic industry.
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Factors Affecting Video Mapping Projection Costs
1. Size and Complexity of the Projection
A video mapping projection on a small façade (e.g., 100 square meters) will cost significantly less than a large-scale projection on an entire city block. Clients sometimes expect a professional show for a low budget, but reality shows that quality projection mapping requires significant investment.
2. Market Prices and Regional Differences
Market prices vary based on location and experience. Each year, we conduct market research by contacting different agencies and video mapping companies to get updated pricing data. Here are some industry insights:
- Belgium: 320,000 EUR for a 10-minute show
- UK: 180,000 EUR for a 10-minute show
- Belarus: 2,000 EUR for a 10-minute show (including physical setup!)
This price gap demonstrates that projection mapping pricing is not standardized and depends on expertise, technology, and logistics.
Breakdown of Costs
1. Projection Equipment Rental
The cost of renting high-quality video projectors (e.g., 20,000 ANSI Lumens) varies widely:
- Low-end rental: $300 per day per projector
- High-end rental: $5,000 per day per projector (including maintenance)
Most companies require at least two days of rental (one day for setup, one for the event). Additionally, some companies charge from the moment the projector leaves the warehouse, including transportation and insurance. For a medium-scale 3D mapping show, you may need two projectors at 2,000 EUR each for two days, totaling around 8,000 EUR. Adding logistics and media technician fees, the total can reach 13,000 EUR.
2. Content Production Costs
The complexity of the animation significantly affects the budget. Some 3D animation studios charge $200 per second of high-quality animation. However, in projection mapping, the focus is usually on architectural animation, 3D displacements, and effects. Based on industry feedback, the average price for content production is:
- 2,000 EUR per minute of animation
- 10 minutes of content: 20,000 EUR
This cost includes 3D modeling, animation, and post-production but does not cover physical installation or technical supervision.
3. Additional Expenses
Other costs that may apply:
- Logistics & Travel – If the event is international, travel and accommodation for the crew must be covered.
- Technicians & Operators – Most rental companies provide technicians for setup and operation, costing 50 to 200 EUR per person per day.
- Permits & Insurance – Some cities require permits for public projections, adding extra costs.
Total Estimated Cost for a Medium-Scale Show
Based on our market research, a mid-range 10-minute video mapping projection show could cost approximately:
| Expense Category | Estimated Cost (EUR) |
|---|---|
| Projection Equipment Rental | 8,000 |
| Logistics & Media Technician | 5,000 |
| Content Production (10 min) | 20,000 |
| Accommodation & Additional Costs | 2,000 |
| Total Estimated Cost | 35,000 EUR |
This estimate provides a general idea, but final costs depend on project specifics, creative complexity, and location.
Final Thoughts: Is It Worth the Investment?
Some clients wonder if spending 320,000 EUR on a single event is justifiable. For some businesses, that amount could buy property in Greece! However, as with any event production, you get what you pay for. If your goal is high-impact branding, PR, or an unforgettable audience experience, investing in video mapping projection is worthwhile. However, it’s important to choose a reliable provider who can deliver quality work and handle unexpected issues professionally.
Promote Your Work on Video Mapping Blog!
Are you a video mapping artist or company? VideoMapping.Blog helps the industry by promoting projection mapping works. You can post your projects, links, and showcase your portfolio to attract clients and collaborations. Have a project in mind? Reach out, and we can connect you with experienced professionals or help you create an outstanding video mapping show!
