Red Bull Art of the Can: Animation Process

Client: Red Bull
Agency: New Creatures
BTS: Old Friend

On Saturday, October 3, Philadelphians experienced a state-of-the-art projection mapping creation as it spread across the 300-foot wide west façade of City Hall. The light projection display, created by local Philadelphia visual design studio Klip Collective, brought to life the 1800’s municipal building’s masonry architecture with pulsating movements, psychedelic imagery, geometric mapping, 3D graphics, and a custom music composition.
Via a custom control board, attendees were able to create audio-visual designs that were then projected directly onto the landmark building in real time. The visual installation, the first-ever of its kind on Philadelphia’s iconic City Hall, was part of the opening night festivities of the 2015 Red Bull Art of Can, a physical and digital art competition that asks creatives to create art pieces inspired by the Red Bull can.

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