Los Angeles Clippers 3D Court Projection 3/20/15

The Famous Group and the Los Angeles Clippers have collaborated to create a 3D open video that literally breaks the boundaries of court projection. Beyond just the typical edit of highlights and graphics, this first of its kind open coordinates custom lighting and costume design, the Spirit Dancers, and LED balls that feel as if they were propelled from the court directly into the pumped up crowd. It’s an explosive open that takes court projection to the next level!


Client: Los Angeles Clippers
President of Business Operations: Gillian Zucker
VP of Marketing: Matt Paye
Game Entertainment Director: Marianne Bogoyevac
Spirit Dance Director: Audrea Harris

Campaign: 3D Court Projection Mapping
Production Company: The Famous Group, LA/NY
ECD: Greg Harvey
Executive Producer: Andrew Isaacson
Creative Director: Hemu Karadkar
Producer: Brandon Grabowski
Producer: Ben Baisden
Designer / Animator: Mike Cahill
Designer / Animator: Tyler Haywood
Designer: Jose Guardado
Designer: Tin Tran
Animator: James Kim
Animator: Josh Pierce
Animator: Troy Chrisman
Editor: Steve Davis

Sound Design by 740 Sound
Owner: Scott Ganary
Producer: Jeff Martin
Designer: Chris Pinkston

Court Projection by Benchmark Productions
Consultants: Chris Tardiff and Josh Bachman

Arena Support by AEG Worldwide
Director: Wade Loewe
Lighting Designer: Tad Inferrera

Live Video Capture & Editing:
Steve Davis and Tony Rago

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