In September 2017 we worked on the launch of the new Samsung Note 8, which saw the 120 meter Samuel Beckett bridge brought to life for Samsung’s “Do Bigger Things campaign”.
We worked on serval different aspects of this project.
We worked with Harpist Aisling Ennis and Agency Guns and Knives to develop some custom visuals which would animate on the bridge in real-time along with the music. We took inspiration from Santiago Calatrava’s design and worked in movement which both complimented the arc of the tubular spar in motion and flowed with Aisling’s original work in pace.
We advised production company Make & Share on the technical realisation of this project and all aspects of the most efficient way to Projectionmap the Bridge. We also spec’d the required equipment and the optimum locations for hardware.
We worked with Irish Artist & technologist Tom O’Dea to create a solution that would allow members of the public to “play” the bridge in real-time. This consisted of an android application custom built for the Samsung Note with a digital representation of the bridge as the user interface. As guests plucked the strings on the app, the bridge in turn would light up in real time and play a note on speakers located locally.
Agency & Concept: Guns & Knives
Production Company: Pauraic Hackett/Make and Share
Animation, Projection Mapping, Technical and Technological solutions: Lightscape
Harpist: Aisling Ennis
Projections: Weebox/ Krisjanis Berzins
App development: Tom O’Dea & Etienne cella
On-Site projection Mapping and Server: Anthony Murphy